Effective Date: July 2022
B. Information We Collect.
As explained in more detail below, we collect various types of information that identifies you or may identify you as an individual, as well as information that does not.
“Non-personal Information” is any information that does not identify you individually or does not permit a direct association with an individual. Non-personal Information may include information derived from Personal Information that has been de-personalized by removing unique identifiers and/or combining it with information about other users to form aggregated data.
“Personal Information” is information that is reasonably capable of being associated or could be linked, directly or indirectly, with a particular consumer or household. We collect some information that is about you individually, but does not identify you, and collect information about your internet connection, your device used to access the Site, and your use of the Site.
Examples of information we may collect include:
Information you provide when you purchase products (through the Site and telephone orders) and when you make warranty claims or claims regarding the use of the product post-purchase, including your name, shipping address (postal address, city, state, zip code, country), phone number, email address, company name, organization type, payment card information, and purchased model number;
Information you provide when you contact us or make a query through the Site, such as your name, phone number, email address, and postal address;
Information you provide when you register for an account through the Site, including your name, email address, and Site username, and password;
Information you provide when attending a trade show or other industry event, such as a name, company, title, email address, address, and phone number;
Information we may obtain from a third party, such as a third party site, vendor, service provider, analytics partner, marketing or remarketing partner, or other platform provider;
Location information such as country or city location, including location information provided by a mobile device or other device as you navigate our Site;
Activity and device information about your use of and interaction with the Site or with communications from our Site, including IP address, device data, browser type, operating system, pages visited, links clicked, duration of visit, and how you entered our Site (for example by search, email, advertisement, social media, direct or referral).
C. How We Collect Information.
We collect information from and about you directly when you provide such information to us and automatically when you use the Site.
Information You Provide. We collect information you provide when you make inquiries through the Site or fill out a support form, register for an account, purchase products, make warranty claim or claim regarding the use of the product post-purchase, sign up to receive communications, connect to us via email, and when you provide us your information at a trade show or other offline settings. The information collected may include anything submitted by you to the Site or to us through other means in connection with the products. We may retain copies of correspondence submitted by you. If you voluntarily provide your Personal Information to us, we collect it. You choose whether to disclose Personal Information, but you may not be able to use the Site, use certain features of the Site, or conduct certain tasks or transactions without doing so.
Information Collected Automatically. When you visit or otherwise browse or use the Site, we collect details about your access and use of the Site automatically through cookies, pixels, web beacons, and other similar technology, including details about your device, internet connection, operating system, browser type, browsing actions, and the resources that you access and use on the Site, other traffic data, and, location data. The information we collect automatically may include Personal Information or we may associate it with Personal Information it collects in other ways described in this policy. If data is associated with Personal Information, then it will be treated as Personal Information, but if such data is not associated with other Personal Information, it will be treated as non-personal information.
D. Cookies and Related Technology.
We may use the following technologies to collect data as you visit the Site. An explanation of our use and your choices is below.
“Cookies” are small pieces of data that a website, when visited by a user, asks your browser to store on your device in order to remember information about you, such as your language preference or login information.
“Web beacons” and “pixels” are small bits of code embedded in web pages or emails that assist in delivering cookies and measuring statistics. Web beacons and pixels help determine whether a page on this Site has been viewed and, if so, how many times. Web beacons and pixels appear in email messages to determine what the recipient has done with the message. Although you cannot decline to receive web beacons and pixels when visiting a web page, you can choose not to receive them by email if you disable HTML images or refuse HTML email messages.
Google Analytics and Google Advertising Analytics. The Site uses Google Analytics. Google Analytics assists with collecting and monitoring data about Site traffic and usage. Google Analytics collects visitation information and identifiers via browser cookies. We use Google Analytics for search term optimization, content analysis, website development, and improving the online experience for Site visitors.
E. How We Use Your Information.
We use information that you provide and/or that is collected to present the Site to you, improve the Site, deliver more personalized services to you, to provide you with information or services that you request from us, to market our services to you, to fulfill purchase orders and ship products to you, to fulfill any other purpose for which you provide such information, to provide you with other information you requested, in any other way we may describe when you provide the information, and for any other purpose with your consent. The way we use such information is described in more detail in the chart below. We may aggregate the information you provide or that is collected from you with information collected from other users to allow us to evaluate its services. We may use the information it collects to contact you about our products that may interest you; and, if required by law, we will obtain your approval to do so. For information on your choices regarding use of your information, please see below.
|WHY LOUISVILLE LADDER PROCESSES
|LEGAL BASIS FOR THE PROCESSING PURPOSE|
|To respond to your request, to complete your registration, to fulfill the purpose for which you provide the information||
|To process payment, fulfill purchase orders, and ship products||
|To personalize and improve your customer service experience and experience with the Site||
|To ensure technical functionality and proper operation of the Site||
|To improve our products and develop new products||
|To communicate with you for purchase-related purposes, such as communications regarding order fulfillment, shipping updates, support issues, warranty and product information, and customer service inquiries||
|To communicate with you, for the following purposes: to provide newsletters and information on industry trends, for marketing, remarketing, research, or other promotional purposes, including via email, notifications or other messages, consistent with any requests, preferences or permissions you may have communicated to us when applicable||
|To comply with court orders or other legal process||
|To comply with our legal obligations and send you legal notices||
|To authenticate payment method and identify and combat fraudulent transactions o Legitimate Interest In any other way described when the information is collected and for any other purpose with your consent||
F. To Whom We Disclose
G. Your Choices.
You have some choices about how Personal Information you provide to us or that we collect is used.
Updating Information. To request access to, correct, or delete certain Personal Information that you have provided to us, you may contact us at the contact information included below or at 1.800.666.2811 or email@example.com . We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
Do Not Track. The Site does not respond to web browser Do Not Track (DNT) signals.
Marketing and Promotional Emails. You can subscribe to receive marketing and promotional emails. When you subscribe to receive these communications we will use your email address to confirm your subscription and send the communications to you. By subscribing to receive marketing and promotional emails, you consent to our sharing of your email address to our email service provider for purposes of receiving these communications. You may opt out of receiving electronic marketing communications by using the unsubscribe link in our email communications. Please allow a reasonable time to process your request. Please note that even if you opt out of receiving electronic marketing communications from us, we may still contact you for non-marketing purposes such as fulfillment and shipping, customer service, notices, or to fulfill legal obligations.
H. California Residents
The California Consumer Privacy Act of 2018 (the “CCPA”) requires that we provide California a privacy notice that describes our practices regarding the collection, use, disclosure, and sale of personal information and of the rights of California residents regarding their personal information. This section of the Privacy Notice is intended solely for, and is applicable only as to, California residents. If you are not a California resident, this does not apply to you and you should not rely on it.
1. CCPA Exclusions.
(a) Information collected about a natural person in the course of such person acting as a job applicant to, an employee of, owner or director of, or contractor of us, including natural persons who provide a service to us under a written contract, to the extent that person’s Personal Information is collected and used by us solely within the context of the person’s role or former role with us, for purposes of benefits administration, or to maintain such person’s emergency contact information.
(b) Publicly available information from government records, de-identified or aggregated consumer information;
(c) Except with respect to Section 5(c) below (non-discrimination), information collected from a natural person as part of a communication or transaction between us and another business (including a company, partnership, sole proprietorship, nonprofit, or government agency) where such person is an employee, owner, director, officer or contractor of such other business, provided such communication or transaction is made for the purpose of conducting due diligence regarding, or providing or receiving a product or service to or from, such business and the information is collected in that business context.
(d) Other information expressly excluded from the CCPA’s scope, such has HIPAA–protected information and information protected by the Gramm-Leach Bliley Act, the Fair Credit Reporting Act (FCRA), or the Driver’s Privacy Protection Act (DPPA).
2. Information We Collect. We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked to a consumer or personal device. For purposes of this Supplemental Notice, such information constitutes Personal Information.
(a) Personal Information Collected. Below are categories of personal information recognized by the CCPA along with examples (provided by the CCPA) of types of personal information in each category:
Identifiers. Real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver's license number, passport number, or other similar identifiers
CA Customer Records Statute categories. Name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information (such as temperature, symptoms, health condition), or health insurance information
Protected Class Characteristics. Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information)
Commercial Information. Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies
Biometric Information. Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, face prints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data
Internet/network activity. Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement
Geolocation data. Physical location or movements
Sensory data. Audio, electronic, visual, thermal, olfactory, or similar information
Professional/employment-related information. Current or past job history or performance evaluations
Non-public education information. Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records
Inferences drawn from other personal information. Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes
Sources. We obtain Personal Information from you, including from you directly when you provide us with the information through the Site or by phone or other offline means, from you indirectly when you interact with the Site, and from you when you make electronic communications to us. For additional sources of information we collect, see the chart below.
Disclosure of Personal Information.
|Category of Personal Information||Source of Collection||Business Purpose||To Whom Disclosed (categories)|
|CA Customer Records Statute categories||
|Protected Class Characteristics||
|Non-public education information||
|Inferences drawn from other Personal Information||
4. California Rights. The CCPA provides you with specific rights as a California resident. This section identifies those rights and how to exercise them.
(a) Access and Data Portability. Subject to certain exceptions, you have the right to request certain information about our collection, use, and/or disclosure of your Personal Information over the past 12 months. After receipt of a verifiable consumer request from you, we will disclose to you the categories of Personal Information collected, categories of sources for the categories of Personal Information collected, business or commercial purpose for collecting such Personal Information, categories of third parties with whom we shared such Personal Information, and specific pieces of Personal Information collected about you.
(b) Deletion. Subject to certain exceptions, you may request that we delete Personal Information about you that it has collected and retained.
(c) Non-Discrimination. You have the right not to receive discriminatory treatment for the exercise of your privacy rights under the CCPA.
California Request Process.
Instructions. If you reside in California, only you or someone legally authorized to act on your behalf may make a verifiable consumer request related to your Personal Information. You may also make a verifiable consumer request on behalf of your minor child, if applicable. You may make a verifiable consumer request for access or data portability no more than twice within a 12-month period. Such a request must provide sufficient information to allow us to reasonably verify that you are (or are an authorized representative of) the person about whom we collected the Personal Information, and describe your request with sufficient detail to allow us to properly understand, evaluate, and respond to it. Please note that we cannot respond to your request or provide you with information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use Personal Information provided in a verifiable consumer request to verify your identity or authority to make the request. If you reside in California, you may exercise your Personal Information rights by submitting verifiable consumer requests in one or more of the following manners:
If you are a California resident, you may make verifiable requests to exercise your Personal Information rights by emailing firstname.lastname@example.org.
If you prefer to submit your verifiable request to exercise your Personal Information rights by phone, you may contact us by phone toll free at 1.800.666.2811 or email@example.com or by submitting a request using any of the contact information set forth below.
Verifying Requests. We will confirm receipt of your request within the time period prescribed by the CCPA and/or its regulations, let you know how we will process the request, and let you know our verification process, and anticipated timeframe for response. We may try to verify your request by asking you to provide certain information and matching it to the information we maintain about you. We will request at least two data points about you. Depending on the nature of your request, we may require more data points to match and/or may require you to sign a declaration confirming under penalty of perjury that you are the consumer whose Personal Information is the subject of the request.
Authorized Agent. If you are a California resident, you may designate an authorized agent to make requests on your behalf to exercise your Personal Information rights. The authorized agent must be registered with California’s Secretary of State. The authorized agent making any request on your behalf to know or delete certain Personal Information about you must submit a copy of the written permission you granted them to act as authorized agent or a copy of the document showing you granted them a power of attorney for this purpose. If the authorized agent does not have a power of attorney in compliance with California’s probate law, you must also directly verify your identity with us. If adequate proof is not presented, we may deny the request.
Response Timing and Format. We will try to respond to a verified consumer request within forty five (45) days of receipt, but if we require more time to respond, we will let you know how long and why in writing. We will respond to you by mail or electronically at your option. Any disclosures we provide in response to your request will pertain only to the 12-month period immediately preceding receipt of the verifiable consumer request. If we are unable to respond to the request, we will explain why, if applicable. If we are unable to verify your identity in connection with a request for specific pieces of information about you, we will let you know (but will not disclose the specific pieces of information) and will evaluate the request as though it were a request for categories of Personal Information disclosed to third parties during the past 12 months. If we deny a request due to conflict with federal or state law or an exception to the CCPA, we will explain the basis for the denial. If we cannot verify your identity in connection with a request to disclose categories of information disclosed to third parties, we will let you know, and will provide you information about its general business practices regarding collection, maintenance, and sale of Personal Information. If we cannot verify the identity of an individual requesting deletion of personal data, we will deny your request and will treat the request as a request to opt-out of sale. We have no obligation to provide you with specific Personal Information if such disclosure creates a substantial, articulable, and unreasonable risk to security. For any data portability requests, we will provide your Personal Information in a .pdf format. Unless your request is excessive, repetitive, or manifestly unfounded, we will not charge a fee to process or respond to your request. If we determine that a fee is warranted, we will explain why it reached that decision and provide you with a cost estimate before responding.
5. Third Party Marketing. California Civil Code Section 1798.83 permits users of the Site who are California residents to request certain information regarding disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please contact us at the contact information set forth below.
I. Data Transfer.
J. Data Retention and Security.
Data Retention. We will store your Personal Information as long as you receive products or communications from us and as long as it is needed for its legitimate business purposes. We may store your Personal Information to the extent required to comply with our legal, accounting, and/or reporting requirements and to provide information about our products or information that you may request. Upon your request, we will delete or de-identify your Personal Information unless we are legally required or permitted to maintain such Personal Information. Additionally, we may continue to store your Personal Information contained in standard backups.
Data Security. The Site utilizes technical, organization, and administrative security measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure. Unfortunately, the transmission of information via the internet is not completely secure. We cannot guarantee the security of your Personal Information transmitted to or through the Site. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained in the Site.
The Site is not for children. We do not knowingly collect Personal Information from children under the age of 13 through the Site. If we learn that it has collected or received such information, it will delete that information. If you believe we might have information from or about a child under the age of 13, please let us know by contacting us using the information set forth below.
M. Nevada Residents.
Under Nevada law, Nevada residents may submit a request directing us not to make certain disclosures of Personal Information we maintain about them. If you are a Nevada resident and wish to exercise this right, you may contact us by email at 1.800.666.2811 or firstname.lastname@example.org.
O. Contact Information.
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